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On 11 November 1918, the same day as the armistice that put an end to World War I, Georges Schaeren founded the Mido Watch Company, then known as Mido G. Scaheren & Co. Schaeren was a highly competent watchmaker, obtaining his diploma in a watchmaking school in Solothurn and worked at various watchmakers up till the founding of his own company. The word mido translates to “to measure” in Spanish - a fitting name for a famed watchmaker. After all, it is the measurement of time that has fascinated men for centuries.
The Multifort was actually the watch that propelled Mido to global acclamation. Launched in 1934, the Multifort was one of the first antimagnetic watches with an automatic movement and built-in water and shock resistance. It was an instant hit with consumers, and the Mido Multifort became the best selling Mido watch from the 1930s all the way to the 1950s.
|Mido Multifort Power Reserve PVD Red Ref. M038.424.33.051.00
Today, the Multifort line is still one of the brand’s best selling collections. Armed with charming good looks and a robust build, it is not hard to see why. This latest release that we are taking a look at today is no exception, drawing inspiration from the bold aesthetics of the Sydney Habour Bridge.
Featuring an all-black PVD coated stainless steel case, the Mido Multifort Power Reserve PVD Red comes in at 42mm in diameter and has a thickness of 13.09mm. A 42mm case diameter with a bezel-less design may seem like a huge watch. However, thanks to its all-black design, the Multifort Power Reserve PVD Red will actually wear smaller than its case diameter suggests - no need to worry then! The PVD case is mostly satin-brushed with the exception of its polished case top - giving it a classy yet sporty look.
Côtes de Genève Dial Texture
The Multifort Power Reserve PVD Red’s dial is where it is truly a step above the rest. It features a unique Geneva striped black dial that oozes beauty and elegance. The dial also allows for beautiful light play at different angles, guaranteeing that you will be mesmerised by the dial pattern all day. The watch’s chapter ring features a 60-minute timer that will allow wearers to time their daily commute or work meetings. The watch also has baton indices throughout and has a red second hand that matches the power reserve indicator found at 9 o’clock. The power reserve indicator displays, at a glance, the remaining stored energy measured by the amount of tension left on the mainspring.
A colour-matched date wheel can also be found at 3 o’clock, adding some much-needed practicality whilst not disrupting the gorgeous dial. The splashes of red on the second hand and power reserve indicator elevate the watch, as an all-black dial would have been a tad too predictable and dare I say, boring.
|All-black PVD coated stainless steel case|
To ensure that wearers get to admire the dial for as long as possible, and even in harsh lighting conditions, Mido protects the dial with a scratch-resistant sapphire crystal that has anti-reflective treatment applied on both sides of the crystal. The watch is also not all look and no substance either, as a signed screw-down crown and caseback give it 100m of water resistance. To ensure readability in the dark, the hands and indices are also coated with Swiss Superluminova which offers a great glow.
Flipping the watch over, you will find an exhibition case back that displays the Mido Calibre 80 movement. It is based on the ETA C07.671 movement, has 25 jewels, beats at 21,600 BPH and has a whopping 80 hours of power reserve. The highly impressive power reserve is not the only standout of the movement. The Calibre 80 is decorated, with a Mido branded logo and Geneva striping across the said rotor. For its price, the movement is nicely decorated and thoroughly deserving of a display case back. After all, when you have such a beauty underneath the hood, why not show it off?
|SuperLuminova for Superb Glow In Dark|
To complete the watch, Mido pairs it with a 22mm black PVD coated metal bracelet. With a satin-brushed top surface, polished mid-links and sides, the bracelet is finished off with a signed clasp which shows off a matching PVD treatment. With the entire watch case and bracelet all done in black, the Multifort Power Reserve PVD Red exudes a stealthy charm that sits comfortably on the wrist.
Staying true to the classic style of the Multifort collection, the Mido Multifort Power Reserve PVD Red presents its own modern take on the all-black daily watch - oozing dashing good looks whilst still having all the substance needed to make it a perfect choice for an everyday watch. This stealthy release from Mido has definitely got our hearts pumping, and rightfully so as it offers a superb watch for comparatively not a lot of money.