Seiko 5 Sports “SKX Series” Pepsi - Ltd Ed 7000pcs Ref. SBSA319

Seiko made its first watch in 1913, and 50 years later, Seiko 5 was born in 1963. In its long history, Seiko 5 has won respect, affection, and loyalty of young people from all around the world. Seiko 5 Sports offers a new opportunity to feel the spirit of the active and innovative design of that time. Seiko set out to build a watch with five attributes, from which the watch gets its name: a self-winding automatic movement, resistance to water, a day-date in a single window, a recessed crown, and a durable case.

Seiko has long offered their extremely reliable yet affordable Seiko 5 sports collection, especially the SKX diver line for us watch enthusiasts who want to get our hands-on with true mechanical horology at a pocket-friendly price, and boy do they caught on since 1963. However, Seiko's decided its time to end the long-running SKX sports models recently, and that caused serious commotion among us and its daunting. Until recently...

Today, the Seiko 5 Sports legacy makes a grand return — this time in partnership with the iconic American soda brand, bringing us the first real Pepsi watches. For years, enthusiasts have used the "Pepsi" moniker to describe bezels dressed in the classic blue-red color theme, even without any official link to the drink itself. Now, Seiko finally delivers the genuine article with the Seiko 5 Sports "SKX Series" Pepsi Ref. SBSA319, where the world of watches and soda heritage meet in true Pepsi style.

Before we get into the new Seiko 5 Sports line-up, we are excited to informed you Seiko enthusiasts that this whole new collection are available as JDM (Japan Domestic models)! These JDM collection is denoted with the "MADE IN JAPAN" at 6 on the dial. And good news are that we at Gnomon provides these JDMs Seiko 5 Sports for all of you.

The Seiko 5 Sports "SKX Series" proudly showcases its upgraded movement through an exhibition caseback, detailed with a bold "LIMITED EDITION" inscription and a striking Pepsi logo at the center — not just any logo, but a vibrant, almost emblematic centerpiece that instantly draws the eye and celebrates the collaboration. Beating within is Seiko's trusted automatic caliber 4R36, running at 21,600 BPH (3 Hz) with hacking and hand-winding capabilities. Equipped with 24 jewels and a 41-hour power reserve, it marks a significant step up from the old SKX007J1's 7S26 movement, which lacked both hacking and manual winding. And for an added touch of JDM exclusivity, the day/date display allows you to choose between English or Japanese kanji characters — a detail that collectors will truly appreciate.

Seiko's satin brush and high polished finishing

The Seiko 5 Sports "SKX Series" carries forward the DNA of its predecessor, now refined in a versatile unisex size. Its stainless steel case measures a wearable 38mm across, 12.1mm in height, and 44.2mm lug to lug with a practical 20mm lug width. These proportions strike a sweet balance between classic presence and everyday comfort. Retaining its 100m water resistance and the iconic SKX design cues, the shorter lugs allow the watch to hug the wrist seamlessly, whether on smaller or larger wrists, delivering that familiar "fits like a glove" experience collectors love.

The bezel is where the Pepsi vibe shouts the loudest, with a crisp blue and red sector (first 20 minutes), large printed markings, and buttery smooth 120-click rotation with virtually zero play in the anti-clockwise direction. Topped with Seiko's Hardlex and framed by a mix of satin brushing and high-polished sides, it is pure tactile and visual satisfaction for collectors who live for details.

The sunburst silver dial gets a subtle but clever makeover while staying fully utilitarian. The new Seiko 5 logo tilts 45 degrees anti-clockwise, perfectly balanced by the Sumo-style "Automatic" text at six o'clock instead of the old orange "Diver's 200m." Right above it sits a bold "PEPSI" inscription, giving a nod to the collab. The large SKX-style indices remain intact for instant legibility, paired with Seiko's classic hour and minute hands. Both hands and markers are now framed in Pepsi blue metal trims and loaded with LumiBrite, delivering hours of crisp, bright glow for late-night desk dives or low-light adventures.

The Seiko 5 Sports "SKX Series" comes on a three-link stainless steel bracelet that is nicely brushed, featuring a secure lock and push-button release for reliable everyday wear.

Seiko's revival of the Seiko 5 Sports has repeatedly filled the void for affordable and reliable mechanical watches, and the new-generation heritage-inspired Seiko 5 Sports "SKX Series" Pepsi Ref. SBSA319 continues that tradition. Limited to 7000 pieces worldwide, it features an instantly recognizable Pepsi bezel, exhibition caseback, and upgraded 4R36 movement. It is more than just a watch, it is a nod to dive watch history with a modern twist. Given its cult status, approachable price, and collector-friendly features, this re-born collaboration is a perfect chance to own a piece of dive watch heritage or a go-anywhere, do-anything watch that delivers exceptional value and style.

Video is not available