Mido Story

Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”.


Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.


Mido today sits under the radar of the Swatch Group’s range of luxury watch brands. It’s independent history before the Quartz Crisis includes a lot of notable achievements and interesting (collectability) watches that are often overlooked. The like for instance. Their Mulitfort since 1934, was an early example of what an impressively robust watch that clads anti-magnetic, shock-resistant, and water-resistant — the unique reliable feature was kudos to the brand’s own patented “Aquadura” cork gasket to help seal the crown from water ingress.

For a century, Mido has been a global benchmark in Swiss-made mechanical watches.

Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.