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Mido Watches History: Exploring the Timeless Legacy

Mido Watches History: Exploring the Timeless Legacy

Jan 25, 2024

For over a century, Mido Watches has been capturing the essence of time with its exquisite craftsmanship and timeless designs. Mido watches history can be traced back to 1918 when the brand was first founded by Georges Schaeren. 

This Swiss watch brand has journeyed through the annals of horology, leaving an indelible mark on the industry. The name Mido came from the words in Spanish “Yo Mido” which means “I measure”. 

Since the first time, Mido aims to be an innovative brand known for showcasing a timeless and sleek design. In this article, we delve into the captivating history of Mido Watches, tracing its humble beginnings, iconic innovations, and enduring legacy.

Mido Watches History as the Expert in Making Timeless Design

If you notice, most of Mido’s collections stay true to its initial intention which is to make an elegant timepiece with a timeless design. Even they can still exude elegance in a sporty timepiece.

Pioneering Innovations

Mido Watches quickly established itself as an innovator in the watchmaking industry. The story of Mido’s watchmaking started in 1920 when the brand made extremely elegant watches.

The watch featured colored enameled shaped cases and, at that time, modern leather straps. The result is a visually enchanting timepiece for women. 

Mido decided to expand its revolution by inventing the cork-crown sealing system (later known as “Aquadura”) in 1930. This innovation leads Mido as the pioneer of water-resistant watches.

In 1934, Mido introduced the Multifort collection, a range of robust and water-resistant timepieces designed to endure extreme conditions. 

Mido Watches History: Mido Multifort Power Reserve Blue

This collection, equipped with advanced antimagnetic and shock-resistant features, solidified Mido’s reputation for producing durable watches that could withstand the demands of modern life.

Mido’s commitment to technical advancements continued in 1954 with the launch of the Powerwind collection, featuring self-winding movements that were highly accurate and reliable. This innovation reflected Mido’s dedication to merging cutting-edge technology with timeless design.

In 1959, Mido Ocean Star made its debut to the public, introducing the revolutionary single-shell case integrated with the Aquadura system. It offers better water resistance as water can’t go inside from the back of the watch case. 

That allows Mido appears as one of the leading brands for reliable dive watches. Today, this system continues to live on in the popular Commander collection.

Read also: Unveiling the Beauty and Allure of the Mido Watch Collection 

Elegant Timepieces

While Mido Watches excelled in technical prowess, its creations also stood out for their exquisite aesthetics. The brand’s designs drew inspiration from various architectural marvels worldwide, resulting in timepieces that were both functional and visually captivating.

The Commander collection, introduced in 1959, paid homage to the Eiffel Tower, capturing its grace and strength. With its refined dials, distinct hour markers, and fluid lines, the Commander became an iconic symbol of Mido’s artistry.

Mido Watches History: Mido Commander Gradient Blue

Another notable collection, the Ocean Star was also inspired by marine exploration. These watches exhibited exceptional water resistance and durability while boasting elegant design elements, such as wave-patterned dials and luminous hands, that mirrored the ocean’s allure.

Over the decades, Mido Watches has evolved, adapting to the changing times while staying true to its core values. The brand has continued to create timepieces that blend timeless elegance, exceptional functionality, and accessible luxury, appealing to watch enthusiasts worldwide.

What Makes Mido Watches Unique?

Mido Watches possesses several unique qualities that set them apart in the realm of luxury timepieces. Here are some key factors that contribute to Mido’s uniqueness:

Architecture-inspired Design

One of the distinguishing features of Mido Watches is its deep-rooted connection to architecture. The brand draws inspiration from iconic architectural landmarks worldwide. 

Mido Watches History: Rose Gold Red Ladies

It infuses their designs with elements that reflect the beauty, harmony, and structural integrity found in architectural masterpieces. This fusion of horology and architecture gives Mido timepieces a distinctive and captivating aesthetic.

Read also: Exceptional Beauty: The Mido Limited Edition Collections

Swiss Heritage and Expertise

Mido is a Swiss watch brand known for its exceptional quality and precision. The watches are crafted in Switzerland, renowned for its centuries-old tradition of watchmaking excellence.

Mido adheres to stringent Swiss standards, ensuring that every timepiece meets the highest levels of accuracy, reliability, and craftsmanship.

Innovative Technological Advancements

Throughout its history, Mido has been at the forefront of horological innovation. The brand introduced groundbreaking inventions such as the world’s first watch with an automatic movement featuring an unbreakable mainspring. 

Mido continues to integrate cutting-edge technologies into its timepieces, combining traditional watchmaking techniques with modern advancements for enhanced performance and functionality.

Environmental Responsibility

Mido embraces a sustainable approach to watchmaking. The brand actively seeks eco-friendly manufacturing practices, responsibly sourced materials, and energy-efficient production methods. 

By prioritizing environmental responsibility, Mido demonstrates its commitment to a greener and more sustainable future.


As we reflect upon the remarkable journey of Mido Watches History, we are reminded of its unwavering dedication to precision, innovation, and aesthetic beauty. Looking at its pioneering inventions, Mido has continuously pushed the boundaries of horological excellence.

With each timepiece bearing the brand’s distinctive name, Mido perpetuates its legacy, offering a harmonious blend of tradition and modernity. Through the ages, and into the future, Mido Watches remains a beacon of craftsmanship, reliability, and timeless style.

Read also: Mido Baroncelli Signature Lady Colors Review: As Special As You

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