Your favorite Naruto characters are coming your way with Seiko’s new collaboration, Dattebayo! The fan favourite Seiko 5 Sports collection embraces another exciting Japanese pop culture collaboration following its Street Fighter V collaboration. Seiko debuts this special collection of seven unique creations, each representing a main character from the widely popular Japanese anime Naruto, and its spin-off sequel Boruto.

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Seiko 5 Sports Naruto & Boruto Series "Shikamaru Nara" - Ltd Ed 6500pcs - Ref. SBSA097
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Based on a Japanese manga series written and illustrated by the talented manga artist Masashi Kishimoto, Naruto has grown to be one of the best-selling manga series of all time with 250 million copies sold globally. The anime series Naruto first broadcasted in Japan in 2002, following the tale of a young ninja, Naruto Uzumaki and his adventures to be acknowledged by his peers and one day become the leader of his village, the Hokage. Subsequently, Boruto series focuses on Naruto’s son, Boruto Uzumaki.
The Seiko 5 Sports series has been faithfully producing a wide range of reliable and value-driven watches for over half a century since the 1960s. In 2019, Seiko has revitalized the Seiko 5 Sports collection with a plethora of fresh designs to capture youthful audiences. Likewise, the new Naruto & Boruto Seiko 5 Sports collection will please Naruto fans throughout the world with each individual timepiece paying tribute to the series’ key characters, embedding their own unique traits and personality in the design.

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4R36 automatic caliber
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Known by many Naruto fans as one of the smartest characters in the series, the Seiko 5 Sports Naruto & Boruto Series "Shikamaru Nara Ref. SBSA097 captures the features of Shikamaru Nara; a genius, one of Naruto Uzumaki’s closest buddies, as well as a total badass. The general design of the watch revolves around Shikamaru’s appearance, characterized by his grey jacket with green accents. This is reflected in the supplied 22mm grey nylon strap with a single green stripe in the centre and the overall grey tone of the watch.
At its core, the Seiko 5 Sports Naruto & Boruto Series "Shikamaru Nara Ref. SBSA097 retains the classic case construction of the famous Seiko SKX007 with a 42.5mm case diameter and a thickness of 13.4mm. The watch wears compact and smaller than its diameter suggests due to the stubby lugs measuring a mere 46mm from lug to lug, allowing for a comfortable fit for a wide range of wrist sizes. In line with Shikamaru’s outfit, the stainless steel case is treated with a black hard-coating that matches with the hardware on the strap.

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Seiko's satin brush and high polished finishing on the case
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The black coating on the case follows through to the stainless steel bezel, housing a black insert with three rings at the 3, 6, and 9 o’clock position representing Shikamaru’s earrings presented to him by Asuma, his Sensei (teacher) symbolizing the oath of loyalty as if it is a constant whisper by the ear. At the 12 o’clock position features the mark present on his right sleeve of his outfit, a rudimentary emblem of the Nara Clan.
Shikamaru’s trademark Jutsu (ninja technique) is the “Shadow Possession Jutsu”, granting him the ability of using shadows to control and inhibit the movement of others. This technique is accurately embodied in the metallic grey sunburst dial with a thick black line ‘capturing’ the round 6, 9 and 12 indexes in a similar way Shikamaru’s technique would in the series. The rest of the indexes are designed in the shape of his favourite Shogi (a Japanese variant of chess) game pieces. Additionally, the chapter ring is a subtle indication of Shikamaru’s inner mesh-like shirt underneath his jacket.

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Seiko's proprietary LumiBrite
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The Seiko 5 Sports Naruto & Boruto Series "Shikamaru Nara Ref. SBSA097 runs on the ever reliable Seiko’s in-house caliber 4R36 automatic movement which features hacking and hand-winding capabilities. The 24 jewel movement has a beat rate of 21,600 beats per hour with a power reserve of about 40 hours. Limited to 6500 pieces for each model, each watch has its own unique serial number engraved on the screw-down case back. Another key reference to Shikamaru Nara can be seen on the caseback with the printing of The Nara Clan’s Kamon (Japanese Emblem).
Seiko went the extra mile to encapsulate each timepiece in a special packaging inspired by the Heaven and Earth Scrolls from the Chunin Exams, an wide scale examination intended to test a junior ninja’s ability in order to be considered for a promotion to a higher rank. This packaging will touch the hearts of many Naruto fans with a reference to one of the most exciting arcs of the anime.

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Limited Edition 6500 pieces
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When Japan’s leading watch manufacturer meets one of Japan’s best selling manga series, you get an impressive collaboration that will amaze both watch lovers and Naruto fans, bringing fascinating and unique designs with clever references to your favorite Naruto characters. Every model in the Seiko 5 Sports Naruto & Boruto limited edition series tells a story that will definitely inspire you to embrace your inner ninja way.