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Founded by CEO Ben Küffer in 2018, family-owned and fully-independent Luxury watch manufacturer Norqain is based in Nidau (Bienne) at the heart of the Swiss watch industry. Built on the abundance of experience and deep ties in the Swiss watchmaking industry of founder Ben Küffer and the Küffer family, Norqain explores the brand’s passion for Swiss mechanical watches with a bold sense of authenticity, uniqueness and rebellious character trait for those who are not afraid to carve their own path in life. Despite being on the market for a relatively short span of time, Norqain has brought a huge shake up in the luxury Swiss watch manufacturing industry, rapidly growing with an impressive range of creative dial designs and performance-driven Swiss mechanics.
Joining the watchmaking industry in 2018, Norqain managed to attract interest among the watch community. Despite its early journey, the Norqain watch brand has been well-established with well-executed collections of sports and adventure watches.
The company itself was first based in Nidau (Biel/Bienne) at the heart of the Swiss watchmaking industry. Driven by the excitement of explorers, Norqain sets its journey to be part of horology by producing impressive watches. Norqain is a family-owned company with a long-term vision to keep innovating and creating the best.
Innovation and challenges are at the heart of Norqain's passion for driving the company ahead. In the era of smartwatches, Norqain aims to deliver the mechanical watches of Swiss watchmaking to the wrist of the young.
Moving one step further, the brand announced its partnership in 2020 with a famous movement manufacturer, Kenissi to produce higher-end movements. Kenissi itself has been known for making movements for Tudor, Breitling, and Chanel. This partnership is believed to bring a major advancement for Norqain.
Manufacture Calibres is the name of the movement made in partnership with Kenissi. It features high-performance movement with a robustness that is fully prepared for adventures. The partnership is dedicated to produce a better watch movement, especially in terms of precision and durability.
The new movement is used to drive all Norqain watch collections. It features some benefits as upgrades from the previous movements including pure GMT construction, high durability, longer power reserve for up to 70 hours, and certified precision by the Swiss Official Chronometer Testing Institute (COSC).
There are 3 pillars of the Norqain watch's collections that categorize every timepiece the company creates. Below are the details:
A special collection for the adventurous soul who loves to explore the outdoor life. Watches in the Adventure collection are built with robustness and sturdy construction to withstand harsh conditions. It also features advanced complications to fulfill the explorer's needs.
A sleek design is the main highlight of Freedom collections. As the name implied, this collection embodies two different styles, a slightly vintage-inspired timepiece equipped with modern watchmaking. It allows the wearer to enjoy retro vibes with a modern package.
Watches in this collection are equipped with vintage straps with NORQAIN stitches, domed sapphire glass, and a dial that resembles the aesthetics of the 60s.
The Independence collection is like a level-up of Freedom that carries the idealism of crafting a timepiece. The third collection is the representation of the urban and more modern side of the brand. Yet, it still preserves the root of the brand as the adventurous spirit.
