Mr. George Josef von Burg (1914-1986) was a legendary figure in the Swiss watch industry during the twentieth century. He set many new standards, which others followed. During his lifetime, he focused on four key principles: Quality, Precision, Durability and Affordability.

Growing up with a watchmaker father, he learned the important lessons of watchmaking at an early age. In his early 20's he began actively producing and selling his own private label collection of mechanical watches.

In 1947 he sold his watches all over Europe under the registered brand name GEO Automatic.  During the 1950's he moved with his family to the USA and set up a production facility, to produce watch related components for the US market.  During his time in the USA he purchased a Swiss company producing watches for other Swiss watch brands.

In 1961 CLARO Watch SA was founded in order to handle production of mechanical Pin Lever movements and watches. SEMAG & CLARO became two of the biggest companies in the mechanical movement industry. All movements and watches produced were sold throughout the world under various brand names.

Today, George J Von Burg produces some of the finest quality watches. Paying attention to every details of the watch including the watchcase, movement, dial and hands.

Each watchcase is manufactured using only the highest quality stainless steel. The form of the watchcase incorporates the latest technology in the industry. The final polishing is still done by hand assuring no detail, however small, is left untouched.

Each watchcase is tested for 100 meter water-resistance prior to it entering the complete watch assembly line. This way we can ensure the strength and construction criteria meet all our high quality requirements.

Every hand and each dial used is individually checked for any imperfections by a trained watchmaker. Only components which pass these strict quality control requirements, will be used in the final assembly of a Manufacture George J von Burg watch.

Watch Warranty

All watches come with a 3 years George J von Burg International warranty.

Collectors Collection comes with a 5 years George J von Burg International warranty.

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